(About a 3 min read)
Generating content for reporters, that is not only intriguing but informative can be difficult when you are trying to share your company’s message frequently. What is it that you can share with reporters to gain interview opportunities to gain more press media coverage? At times it can feel as if your content has become stagnant and that you are in a loop of presenting the same content in different ways. So what can you do to produce content that is consistent with your company but also expands what your company is already doing catching the attention of reporters and other media outlets? Keep reading to find out!
IDENTIFY NEW STORIES TO SHARE ABOUT YOUR COMPANY
Identify new stories to share about the company that you may not have shared before. This can be a variety of things. You can share about your culture and what sets you apart from other businesses, share about a big milestone in your business and or your founder’s backstory. The best place to start is by writing out what your business is about, from there branch off and create categories of potential content you could create that give new insight to your company.
Your unique culture
One thing you could post about is your company culture. What things do you value and put above everything else? These aspects of your company could resonate with one of your followers and it could prompt them to share what your company stands for with others. A company and its culture is something that every company stands alone in, no two companies are alike. What do you want your customers to know about your company share those parts in your posts.
Another story you can share about your company is that of milestones your company has had. Have you reached a major milestone in sales? Was your company promoted in a popular news outlet? What has your company done to accomplish these things? Share with your followers what you have done, overcome, and accomplished. This again opens another door for your company in sharing a bit more of who you are. People can learn more about your drive, passion, and work ethic by sharing what you have achieved since you first started.
The Founder’s Backstory
Equally important as the last two examples are sharing how your company came to be. Your founder’s story. What was the origin of the company? The idea that started it all. This is a great way to generate new stories and gain a deeper connection with your audience. Bringing your followers back to the start of it all can gain respect and admiration from your followers and help them create lifelong conversions.
This is just the beginning of the possibilities of stories your business has that can initiate growth and awareness for your company. There are many more stories to be told think about your business and write up a list of all the stories you have to share with your followers, then share it.
HARNESS NEWS IN YOUR INDUSTRY
A key way to stay consistent with your posting is to become a hub for news in your industry. A trusted place where your followers can get the latest on what is happening within your realm of business. This will not only provide you with ample opportunities to post and share, but this also helps you generate consistent media.
SEEK TO EDUCATE RATHER THAN SELL
The last way to redirect your stagnate content into consistent media coverage is to seek to educate not only to sell. Social media has become a haven for selling businesses and services. A safe place where you can easily gain an audience and awareness in your industry. However, it is important to not only sell all the time. One of the best ways to create conversions and lifelong consumers is to develop a connection with them. Work to educate about your industry, your company, and your vision. There are many things you can do to educate and inspire. Seek to share not to sell.
These are a few simple ways you can take your content to the next level and become consistent in the media. Share your story with different reporters, and get them to see why people need to know about what you are doing. Share your story, whatever that may be, become a hub for news in your industry and seek to educate not simply sell. These will allow you a new avenue for awareness and connection within your audience. These three steps will grant you new opportunities and great exposure.