Every fintech company has a founding story.
- Why did you start?
- What problem drove you to build a solution?
- What gap in the market were you determined to close?
Too often, companies treat these as background details — something for the “About” page or a passing mention in a press release. But here’s the truth:
Your founding story is one of your greatest PR assets.
When told well, it doesn’t just explain what you do — it builds connection, trust, and credibility with the audiences that matter most.
Investors Connect With Vision, Not Just Revenue
When you’re pitching investors, numbers matter — but they’re not the whole story.
Investors want to know:
- What inspired your company?
- What market problem are you solving?
- Why are you uniquely positioned to solve it?
A compelling founding story shows them the passion and purpose behind the business. It’s what transforms a pitch deck from data points into a vision they want to back.
Customers Trust Brands With a Relatable Mission
Today’s customers care about more than just product specs.
They want to know:
- What does this company stand for?
- What motivates them to keep improving?
- How does their mission align with my values or needs?
For fintech companies, where trust is often a hurdle, a transparent and authentic story is a powerful differentiator. It humanizes your brand and creates an emotional connection that product features alone can’t deliver.
Journalists Want Stories, Not Just Pitches
If you’re only approaching media with product announcements or funding news, you’re missing a huge opportunity.
Journalists are always on the hunt for:
- Founders with unique journeys
- Companies tackling meaningful problems
- Stories that illustrate broader industry trends
A well-crafted origin story gives reporters a human angle, a fresh perspective, and a reason to cover you — even when you’re not launching a new product.
If You’re Not Telling It Strategically, You’re Missing Out
A founding story is more than a feel-good narrative — it’s a credibility engine.
When told strategically, your story can:
- Strengthen your brand positioning
- Support media outreach and earned coverage
- Build trust with investors, partners, and customers
- Differentiate you in a competitive market
The question isn’t if you should tell your story — it’s whether you’re telling it the right way.
Does Your Fintech’s Origin Story Stand Out?
At Fifth Avenue Brands, we help fintech and B2B companies turn their founding stories into PR assets that drive real impact.
If your company’s story isn’t front and center in your PR strategy, you’re leaving massive credibility — and media potential — on the table.
Want help shaping and sharing your story? Let’s connect.
