Provide media relations on their mergers and acquisitions and build thought leadership for the executive team.
A Retail Investment Firm Looking to Expand Their Media Coverage For Both the Brand and Executive Team
The client wanted to bring more attention to their deal flow as a private equity firm and publicize the acquisitions they completed to gain more awareness among investors. We built a media strategy to maximize the press coverage around each closed deal while positioning the client in both televised and print interviews to provide thought leadership on trending topics in the macro market.
Future acquisitions by the client garnered live interviews on CNBC Squawk Box, Fox Business, Yahoo Finance, Cheddar, and more. This helped the client reach an audience of millions of potential investors and generated more than one billion media impressions.