Grow visibility and thought leadership using media coverage on financial news outlets.
A Real Estate Private Equity Fund’s Growth In News Outlets
We implemented a media relations program to secure ongoing press coverage in national business and finance outlets across digital, print, and television. The goal was to position the client as a thought leader on macroeconomic trends, real estate investments, and capital markets. The CEO and CFO were prepared and set to participate in televised interviews and articles sharing insights and commentary on market trends.
The client became a regular guest on Fox Business, Yahoo Finance, and more television programs, speaking to macro trends unfolding in financial markets. They were also featured in CNBC, Forbes, US News articles, and dozens of other outlets. This generated more than 1.6 billion media impressions for the client and quintupled their share of voice in their industry.