Fifth Avenue Brands Founder Richard Lorenzen Appointed Founding Member Of Forbes Agency Council

We are excited to announce that our founder and CEO, Richard Lorenzen, was appointed as a founding member of the Forbes Agency Council. The council is an invitation-only organization for senior executives of public relations, advertising and creative agencies. It was founded in a partnership between Forbes and the founders of the Young Entrepreneur Council, Scott Gerber and Ryan Paugh.

Members of the Forbes Agency Council are thought leaders in the marketing and media industry and will frequently share commentary and market insight on The council also provides access to industry tools and events to allow its members to increase the value they are creating for their clients.

CEO Richard Lorenzen Ranked By Entrepreneur Magazine As Top 50 Marketing Influencers

Last week, Entrepreneur Magazine published a list of the Top 50 Marketing Influencers and we are excited to share that our very own founder and CEO, Richard Lorenzen, has made the star-studded list! Among the likes of other marketing veterans such as Gary Vaynerchuk, Brian Halligan (CEO of Hubspot) and Tim Ferriss, Richard is ranking at #21.

We are very proud to have our company and team recognized once again for our proven results as a leading PR firm. 2015 has been an explosive year for us as well as our clients and we are immensely grateful for all of those who have come along for the ride and trusted us to join along on their ride. To say we are excited for 2016 is an understatement. We have already been working for a long time on big plans for the new year and suffice it to say, there are amazing things ahead.

Again, we would like to sincerely thank our clients, all of the members of our team and all of our partners and friends. Without all of you, the success we have achieved (and what is still to come) would not be possible.

Stay tuned!


A Look At The Role Of Media In Public Relations And How This Role Is Evolving

When it comes to the media and public relations strategy in today’s market, for years the two have been highly tied together within our society. However, it doesn’t mean that the role that media plays in the world of public relations is stagnant. In an article from PR Daily, a look into changing relationship between the media and public relations is further examined. This article takes a look not only on the role of the media in public relations today but how changes in media and technology can impact public relations as they evolve.

One of the biggest and most pertinent concerns that many have regarding the changes in media and public relations is the changes that are undoubtedly coming with print media. With the digital age already making some significant changes to the way that traditional newspapers operate, there are many who are wondering if in the next ten years if print newspapers will be obsolete and if that will impact the relationship between media and PR.

While the change in digital media will most certainly impact the way that media outlets operate and the way that news is delivered, it its important to remember that this doesn’t necessarily mean that public relations has to make a dramatic change as well. Although the two are tied, they are not mutually dependent on one another. While digital media may be taking over, it doesn’t mean the way that media outlets interact with public relations firms will change. The two will still need to communicate and ultimately, the news or coverage that PR firms are looking for will still be delivered, just through a different medium. This doesn’t mean the end of press releases or media coverage.

However, with that being said, many experts in the industry, including the team at PR Daily, have pointed out that due to the relationship between public relations and media coverage, there are some changes that are happening with the role of media and PR. As the Internet becomes a more powerful tool, it has become easier than ever for any person to log on to the Internet to create their own stories about their own companies. While in the past PR agencies had to work to get coverage from a media outlet, now they have the opportunity to post stories right online or easily send information out to thousands with the click of a button. There are more blogs, message boards and community based resources that are becoming the ‘go-to’ places for information, causing many reporters and media outlets to become less prevalent than before.

As true professionals within the industry will continue to turn only to reputable media outlets for their public relations needs, the growing online communities are having an impact on the way that public relations centered messages are sent and received. With this in mind, both those in the media world and the PR world may want to focus on ways to maintain reputability as the digital media world continues to impact their industries.

Five Easy PR Tips For First Time Entrepreneurs To Implement With Their Startup

Every day, countless new startups are emerging in today’s market and changing the way that our professional landscape. As an entrepreneur in charge of a new startup, it is important to get off on the right foot with all of your branding, marketing and public relations efforts. Here are five easy tips for first-time entrepreneurs to consider when they are looking to get their startup off the ground.

1. Be Prepared to Handle Bad Press

No one ever wants to handle bad press, but it is important that you are prepared to handle negative press before it ever happens. The more prepared you are, the better off you will be when it comes to handling bad press. You never know when an early mishap will happen as you are growing your company that leads to negative attention or a bad review. You should have a plan in place to handle these types of issues in case they occur.

2. Establish a Clear-Cut Identity Before You Open

Chances are you know the importance of establishing and maintaining a strong brand identity. Make sure that you have a clear-cut brand identity before you ever open, it will help you better communicate to the public and work on maintaining a strong image in the public eye. In order to do this you need to be able to identify what your values are, what your company culture is like, what makes you different from your competitors and what makes you unique.

3. Create Your Company’s Story

Every company needs a story. Creating a strong, identifiable narrative is an important part of good public relations. You need to have a story to share about your company, how it got started and what it is working towards. This is a story that you will need to be able to share with investors, the press and your target market of consumers.

4. Put your CEO out in the Forefront

Your CEO needs to be at the forefront of your business. If you want to get your company off to a strong start public relations wise, you need to make sure that your CEO is visible and out in the public. Your CEO’s face should become synonymous with your company name.

5. Consider Professional Help

While it can seem like a big expense for a company that is just getting off the ground, it is important to consider professional help in your public relations efforts. Hiring a firm can be a great way to help you stay on task and to make sure someone outside of your small and busy staff is working on your PR efforts.

Keep these tips in mind if you are looking to get your new startup off the ground with a strong PR presence. These are easy tips to implement into your PR strategy that will make sure your company has a strong presence from the moment you launch your new brand.

Getting The Attention Of Media Outlets: What To Remember With Your PR Headlines

One of the most traditional and successful ways of maintaining media relationships with different outlets is to send press releases. However, for many, one of the biggest challenges that come with press release development is creating a release that will get the attention of the media and of the readers. One thing of the best ways to do this is to create the right headline for your releases. Remember, the headline is crucial and it helps determine a few important thing. The headline is one of the first things that a journalist will read when they consider a press release. The headline also drive sharing through social media and news outlets, if it is intriguing, and it can help impact click-through rates. Also the headline of a piece can impact search visibility.

There are a lot of ways that the right headline can help any piece get the media attention that it deserve. This is why those who are looking to develop strong relationships with different media outlets should be well trained in the art of headline creation. A headline needs to be a few things; it needs to be well-written, compelling and it needs to have relevant keywords or phrases. When writing a press release, it is important to not ‘hype up’ the release or the story too much and to stick with the facts. While it should be interesting, the headline shouldn’t mislead or exaggerate.

Length is also an important factor in creating a strong press release headline. Keep in mind that most media outlets are looking to find success with Google, when a post, article or press release is indexed by Google and shows up in Google search results there is a maximum character count to be aware of. This character count runs between 65 and 80 characters including spaces. With this in mind, you will want to keep the headlines on the shorter side and make sure that the most important part of your headline isn’t at the end and in risk of being cut off. If you are sending out press releases through a wire service, the titles can be slightly longer, usually around 100 to 125 characters. On sites such as Twitter, the length needs to be under 110 characters. This is important for the many using social media as a way to get the word out about their companies. With this in mind, when it comes to getting media attention, be sure to pay close attention to your headlines.